A joint initiative brings start-ups into dialogue with industry and users


The Deutsche Messe Technology Academy GmbH, is expanding in cooperation with Dassault Systèmes and further partners its global ecosystem for industrial knowledge transfer. The brand new “Industrial Future Hub”, for which HANNOVER MESSE is also committed as the world’s most important industrial fair, will bring together startups, corporates, research, and end-users with the purpose of facilitating and accelerating industrial innovation.

The hub will offer a wide range of new formats for encounters physically at the Hanover exhibition centre and at its international locations as well as virtually on the Internet. The program includes open labs, co-working spaces, media production technology, 5G data infrastructure, dedicated startup festivals, expert meetings, access to business networks, and a wide range of special conferences and workshops in the academies worldwide.

In addition, Dassault Systèmes will support the hub through the 3DEXPERIENCE Lab, an initiative dedicated to power startups and their eco-system. The young companies will get access to the 3DEXPERIENCE software platform with its extensive industrial applications and collaboration possibilities – allowing the different disciplines and stakeholders to work efficiently together on the same reference product data.

Further, leading industry and knowledge partners of the Technology Academy such as the Institute for Information Management in Engineering (IMI) at KIT in Karlsruhe with its “Center for Artificial Intelligence Talents” (CAIT) and the Fraunhofer IEM in Paderborn are involved in the initiative to provide know-how, contacts, and space.

The HANNOVER MESSE’s support will also serve the common goal of bringing the founders’ ideas faster to the global industrial markets. First, the “Young Tech Enterprise” exhibition area and its forum offer the startups additional presence during the HANNOVER MESSE. Second, the internationally renowned Hermes Award, crowning outstanding innovations will be extended in the future by a new category for startups. At HANNOVER MESSE 2021, Dassault Systèmes will be dedicating a separate session to the topic of innovation by start-ups as part of its virtual and global presentation on 13 April. 

“The around 2000 startups in the field of industrial production and hardware require a much stronger network with industrial companies. Partnerships contribute to faster market maturity and also to an accelerated internationalization of the young companies”, explains Thomas Rilke, managing director of the Deutsche Messe Technology Academy, the joint activities of the partners. Rilke: “Opening up our ecosystems to startups and thus giving impulses for new products, processes and business models in the industry is an important milestone in the development of the global Academy platform”.

“We are delighted to be able to deepen our cooperation with the Deutsche Messe Technology Academy,” said Dominic Kurtaz, Managing Director EUROCENTRAL at Dassault Systèmes. “As a global driver of digital transformation, we see great value to both industry and society to support initiatives to secure European technological leadership in the long term and to strengthen the position of Germany as a highly innovative and competitive economy to face international competition. The 3DEXPERIENCE platform either on cloud or on-premise offers a unique proposition for everyone involved in the innovation and value creation process, from product development through the end of life recycling, regardless of time and place.”