Triple award for the exhibition centre as “Digital Place in Lower Saxony”

17th of March, 2021

“With the “Digital Places in Lower Saxony” award, we are putting the spotlight on initiatives, projects, companies and institutions that are particularly committed to digitalization and thus make an important contribution to the innovative strength of our state,” explains Stefan Muhle, State Secretary for Digitalization at the Lower Saxony Ministry of Economics, Labour, Transport, and Digitalization.

“With the onset of the Corona pandemic, we have developed new hybrid and digital event formats to provide our customers with individual solutions for addressing their customers digitally. We have thus quickly created the possibility for virtual marketplaces – across all industries – and thus ensure that supply can meet demand,” says Dr. Jochen Köckler, Chairman of the Board, Deutsche Messe AG.

The H’Up is the new, multifunctional event location and, depending on the pandemic, will feature both digital and hybrid events and event formats. The Media Factory is a large-scale streaming studio complex for digital events as well as for the production of professional video and audio recordings. The most recent project is the 5G Smart Venue with the area-wide equipment of the entire site with the 5G mobile radio standard. “With the 5G equipment, we are developing our exhibition grounds into an innovative multifunctional campus,” adds Köckler.

Deutsche Messe is adapting its offerings and event formats to the new market conditions and has thus laid an important foundation stone for the future of the company in recent months. “We are pleased that our three new products have been very well-received in the market and have now also been officially recognized by the Lower Saxony Ministry of Economics as “Digital Places in Lower Saxony”,” Köckler sums up.

The new “Digital Places in Lower Saxony” at a glance:

The H’Up
The H’Up in the former exhibition hall 18 is a multifunctional event location with a permanently installed but variable streaming studio and can thus be used for online as well as hybrid or live events. With its 3,250 square metres, Hall 18 offers an urban-chic location with five permanently installed streaming backdrops and technology that can be converted as required.
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MEDIA FACTORY
The Media Factory Hannover is located in the premises of the former broadcasting centre of the NDR (North German Broadcasting) on the exhibition grounds and offers on 10,000 square metres different studios for online events as well as the production of video and audio contributions. Some studios as well as premises of the Media Factory are available for long-term rental and can be used, for example, as a co-working space.
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5G SMART VENUE
In 2021, the largest 5G exhibition centre in Europe will be built in Hanover, equipped with the new, super-fast generation in mobile communications. In close partnership with Deutsche Telekom, Deutsche Messe AG is gradually developing the exhibition grounds into a highly innovative multifunctional campus. Deutsche Telekom is ensuring comprehensive, high-performance 5G coverage over a total area of more than 1.5 million square metres. Telekom is implementing the campus network as a hybrid network. The trade fair thus has a private network that trade fairs and exhibitors can use for their applications. At the same time, visitors to the trade fairs have excellent coverage with the public 5G network on the grounds.
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A joint initiative brings start-ups into dialogue with industry and users

The Deutsche Messe Technology Academy GmbH, is expanding in cooperation with Dassault Systèmes and further partners its global ecosystem for industrial knowledge transfer. The brand new “Industrial Future Hub”, for which HANNOVER MESSE is also committed as the world’s most important industrial fair, will bring together startups, corporates, research, and end-users with the purpose of facilitating and accelerating industrial innovation.

The hub will offer a wide range of new formats for encounters physically at the Hanover exhibition centre and at its international locations as well as virtually on the Internet. The program includes open labs, co-working spaces, media production technology, 5G data infrastructure, dedicated startup festivals, expert meetings, access to business networks, and a wide range of special conferences and workshops in the academies worldwide.

In addition, Dassault Systèmes will support the hub through the 3DEXPERIENCE Lab, an initiative dedicated to power startups and their eco-system. The young companies will get access to the 3DEXPERIENCE software platform with its extensive industrial applications and collaboration possibilities – allowing the different disciplines and stakeholders to work efficiently together on the same reference product data.

Further, leading industry and knowledge partners of the Technology Academy such as the Institute for Information Management in Engineering (IMI) at KIT in Karlsruhe with its “Center for Artificial Intelligence Talents” (CAIT) and the Fraunhofer IEM in Paderborn are involved in the initiative to provide know-how, contacts, and space.

The HANNOVER MESSE’s support will also serve the common goal of bringing the founders’ ideas faster to the global industrial markets. First, the “Young Tech Enterprise” exhibition area and its forum offer the startups additional presence during the HANNOVER MESSE. Second, the internationally renowned Hermes Award, crowning outstanding innovations will be extended in the future by a new category for startups. At HANNOVER MESSE 2021, Dassault Systèmes will be dedicating a separate session to the topic of innovation by start-ups as part of its virtual and global presentation on 13 April. 

“The around 2000 startups in the field of industrial production and hardware require a much stronger network with industrial companies. Partnerships contribute to faster market maturity and also to an accelerated internationalization of the young companies”, explains Thomas Rilke, managing director of the Deutsche Messe Technology Academy, the joint activities of the partners. Rilke: “Opening up our ecosystems to startups and thus giving impulses for new products, processes and business models in the industry is an important milestone in the development of the global Academy platform”.

“We are delighted to be able to deepen our cooperation with the Deutsche Messe Technology Academy,” said Dominic Kurtaz, Managing Director EUROCENTRAL at Dassault Systèmes. “As a global driver of digital transformation, we see great value to both industry and society to support initiatives to secure European technological leadership in the long term and to strengthen the position of Germany as a highly innovative and competitive economy to face international competition. The 3DEXPERIENCE platform either on cloud or on-premise offers a unique proposition for everyone involved in the innovation and value creation process, from product development through the end of life recycling, regardless of time and place.”